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Drop in a clip. Celly does the rest.
No editor, no posting schedule, no captions to write. Four steps run in the background while you're on the ice.
The full kit. None of the busywork.
Built for amateur players ages 14–21 who already train four nights a week and don't have a media team.
AI-drafted captions, per platform
Instagram is short, hashtag-stacked, link-in-bio. YouTube is SEO-aware with your Elite Prospects link in the description. Tone is confident, never bragging.
Cadence that scales with your queue
Seven clips loaded? You'll post 4× a week. Down to two? Celly slows to twice a week and tells you to upload more. No empty days, no graveyard streaks.
EP profile click tracking
Every post links through a branded short link that logs the click, the platform, and the timestamp. You see exactly which posts pulled scout traffic to your Elite Prospects profile.
Approval first, autopilot when you're ready
First five posts go through you. After that, Celly offers Autopilot — and any post that risks crossing a line (politics, profanity, exaggeration) is held for your review automatically.
Streaks, levels, and earned badges
Rookie → Prospect → Draft Eligible → Signed → Called Up → Pro. Real progression for real reps. The flame turns gold when you cross 30 days.
Weekly digest for the family
Mondays we email what you posted, how it performed, and how many scouts hit your EP profile. Parents get visibility without checking three platforms.
Built with the families we're built for.
We're onboarding our first cohort right now. These slots fill in as players ship their first 30 days on Celly.
Testimonial slot
fills at 30 days post-launch
Testimonial slot
fills at 30 days post-launch
The honest stuff.
Will my kid post something embarrassing?01
Every caption runs through content guardrails — no politics, no profanity, no bragging tone. Anything flagged is held for your review with a clear reason. You can also start in approval-only mode where nothing ships without a tap.
Why not just hire an advisor?02
Traditional hockey advisory runs $2,000–$5,000 a year per player. That's out of reach for most families. Celly does the social media half — the one part that has to be public — at the cost of a streaming subscription.
Does this actually move recruiting?03
Coaches check Instagram and YouTube before they pick up the phone. Consistent public content keeps you visible between tournaments. We can't promise commits — but we can promise visibility and prove it with EP profile click data.
What if my kid is 14 — is this safe?04
Parent and player share one login. All OAuth tokens are encrypted; we never see your social passwords. Content guardrails align with NCAA recruiting standards. You can delete any post we publish in one tap.
What about TikTok?05
Phase 2. TikTok's app review process for a recruiting tool takes months and we'd rather launch with Instagram and YouTube done right than four platforms half-baked. Annual subscribers get early access when it ships.
What does "AI captions" really mean?06
Our AI drafts a caption from your player profile and the clip's tag. You can edit any caption before it publishes. Most families approve the first draft 80% of the time.